The Future of Wine: A Dialogue between Marketing and Communication
In the world of wine, communication is undergoing a radical transformation. On the one hand, the weight of tradition and the image of a sector often perceived as elitist; on…
VALUES AND CULTURE
We strive to be ambassadors of Tuscan and Italian wine heritage, values, and culture around the world.
QUALITY AND INNOVATION
Dynamism and innovation are our recipe for producing wines in continuous dialogue with modernity.
TERRITORY
From the Alps to Etna, our wines tell the story of our country’s beauty and excellence.
"Wine is something that lives,
a fluid matter
constantly evolving."
INNOVATORS BY TRADITION
As our history shows, family and entrepreneurial vision are the cornerstones of our value system. Since our founding, we have consistently embraced an innovative approach, listening openly to consumer demands and continuously adapting our offerings to stay ahead of emerging market trends.
This philosophy reflects the unique personality of the Piccini family, which has shaped the company in its own image, instilling it with an energetic and dynamic character.
Come find out about all the events and surprises
PICCINI 1882 WORLD NEWS
Christmas in the Piccini household: a toast to the holiday with the family’s wines
Festive atmosphere and family warmth, Christmas at the Piccini home is an occasion to experience together, sipping the best wines Christmas at Piccini is always a special event. Every year,…
Piccini 1882: a timeless journey into the Tuscan heartland
Piccini, founded in 1882 by Angiolo in Poggibonsi, is a historic Tuscan winery that has expanded its production to several Italian regions. With a strong commitment to sustainability, it has…
Gold Collection: the treasure chest of Italian wine
Although the collection has expanded over the years to include many other wines, Collezione Oro has its roots in the heart of Tuscany, among the rolling hills of Chianti, where…
Memoro, meaning “memory,” pays homage to our Latin roots
The story of the Piccini family began in 1882, among the hills of Chianti. Here, young Angiolo, heir to a family of merchants, pursued his dream by founding a small…
Piccini rewrites wine rules: Slim Chianti, new frontier of Tuscan wine
Freshness and immediacy are the new buzzwords in wine. In recent years, in fact, partly due to the renewed interest in moderation, low-alcohol wines are increasingly gaining a foothold in…
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