Courage, determination and stability.

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“ALL THIS TO GET HERE”:
SO KEPT PICCINI REITERATES HIS SOLID PRESENCE.

From Nov. 29 to Dec. 26, Mediaset networks will host the new commercial wanted by Tenute Piccini., the CEO concludes. Right from the start, the company is offering a fresh restyling, presenting itself with the new naming Piccini1882 – the Italian wine family, a name that draws a strong line of continuity with the group’s past. The operation is part of the more complex framework of a full-bodied rebranding recently undertaken by the winery, under the sign of enhancing the wine excellence of the Italian territory, in perfect line with the company’s philosophy. In recent years, in fact, Piccini1882 has flanked the strengthening of its core business with massive investments in territorial realities characterized by broad recognition and vocated to the production of fine wines.

In just a few seconds, the commercial’s images, supported by a sweeping soundtrack, tell the story of the value universe that has always distinguished the company in the broad wine industry. “All this to get where? Here,” the narrator sentences, after a swirling escalation. The company thus reaffirms its strong presence, sending a message of great stability to the environment that gravitates around it.

Despite the climate of uncertainty that has returned to Italy, the historic Tuscan winery confirms its willingness to continue investing, reassuring staff, partners and the entire wine industry. Mario Piccini, the company’s CEO, holds firm to the course charted by his concrete entrepreneurial vision and with courage and determination winks at tomorrow.

Piccini1882 once again proves to be a solid reality, with roots firmly planted in the heart of its land, but with the usual ambition as always: “cultivating a great future.”

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