CREATIVITY, SHARING, JOY FOR DAILY WORK: THE COMMERCIAL WILL BE AIRED IN THE COMING DAYS ON MEDIASET NETWORKS AND FEATURES THE PICCINI FAMILY, THE ITALIAN WINE FAMILY.
“Happiness, the authentic kind ” is at the heart of the new TV commercial produced by Piccini 1882 and airing in the coming days on Mediaset networks. It is a message that comes straight to the viewer and gives smiles and hope, after the difficult months experienced during which “we lost the connection with something important,” as the spot itself states in the opening, namely the pleasure of being together: in a word, happiness.
“We felt the need to champion a message of happiness and hope,” comments Mario Piccini, CEO of Piccini 1882. The health emergency, for months, has kept us separated from our loved ones, friends, and work; with this commercial we want to give everyone a smile, through words that for us also represent values in which we strongly believe: sensitivity, creativity, work, traditions and above all family are words that recur in the commercial because they express for us the sense of being together, of unity, of loving each other as the most important ingredient for happiness, as the commercial states. We have tried to bring this message to the general public through the things we do best and that most belong to us: love for the land, work in the vineyard and in the cellar, respect for our history and the joy of our family that we want to share in the hope that it can become a role model.”
The Piccini family is the protagonist of the commercial: there are no actors, there is Mario, there are his children Benedetta, Ginevra and Michelangelo, and the people who work every day “with common goals” to “value the earth and things done well,” respecting traditions that can flourish again thanks to the sensitivity and creativity of each of us. These are the milestones that “the Italian wine family,” as the payoff at the end of the video states, wants to celebrate as emblems of a return to the sharing of life from which the pandemic has driven us away.
The commercial was made in three versions, 60-, 30- and 15-second spots, and is being aired on Mediaset networks starting Oct. 31. The videos will also be available on Piccini 1882’s social channels.