Passion, courage and dynamism. With these weapons, Piccini 1882 represents, from over a century, one of the most solid realities of the Italian wine stage., in the sign of the highest expressionterritorial. The group, headed by Mario Piccini, has always made ambition its compass and family its identity. Through a 140-year history, five generations have taken turns pursuing one goal: To tell the story of wine Italy through itsexcellence. For this reason, the historic Tuscan family inaugurated the estates project; five slices of Italy that encapsulate the best of our country’s wine scene. The red thread that connects and animates the five estates is the respect for a production philosophy that enhances the close bond between the wines and their place of origin, highlighted by the organic regime that is observed since the 2018 vintage.
In Tuscany, the wine-making path traced by the Piccini family passes through the hills of Chianti Classico, skirts the Tuscan Maremma, and then gets lost in the lands of Montalcino. For the past few years, the volcanic estates of Regio Cantina, in the Lucanian lands of Vulture, and Torre Mora, perched along the slopes of Mount Etna, have been added to this rich array of offerings.
PICCINI: THE ITALIAN WINE FAMILY
Among the many realities that animate the Group, Piccini is undoubtedly the best known and most recognizable brand. Piccini’s long history has its roots in the heart of Chianti Classico. In the shadow of the Tuscan hills, starting with a handful of land, Angiolo Piccini founded a small winery, destined to write the fortunes of Tuscan wine. The year was 1882. Since then, the winery has carved out a prestigious position within the domestic and foreign wine scene, now boasting a solid presence in more than ninety countries around the globe. Over the centuries, the winery has always maintained its philosophy unchanged: to represent the future of Italian wine .
“Wine is one of the highest cultural expressions of our country,” comments Mario Piccini, CEO of the Wine Group. “Therefore, telling about wine means communicating the beauty of our country, studded with immortal masterpieces that still have much to teach us“
GOLD COLLECTION: THE HOME OF ITALIAN WINES
Piccini’s wide range of signature wines allows it to range across the Boot: from the sparkling bubbles of the Veneto to the volcanic wines of Sicily, via the prestigious Tuscan excellences. And it is right here, in the heart of Chianti, that originated the flagship of the company: the Gold Collection line, created to gather under one flag Italy’s best denominations. Eager to revive the brand on the Italian market, Mario Piccini inaugurated the successful line of wines, tracing an oenological path from the Tuscan hills, the Piccini family’s land of origin and homeland of choice.
The progenitor and spearhead of the “Collezione Oro” line is in fact the Chianti Riserva. Mindful of its Tuscan roots, the wine sports an elegant style that does not shy away from more modern and exuberant tones. Without forgetting its origins, over the years, the line has welcomed new wines, created with the specific intention of making the Gold Collection the benchmark of the extraordinary variety wine of our country.
“The Gold Collection,” comments Maurizio Rossi, commercial director of Piccini 1882. was born at a decisive historical moment for our company. After the huge numbers recorded on the most important international markets, the time had come to shine the spotlight on the Italian scene, to be a major player on the national side as well. Our experience overseas had taught us to think fluidly and dynamically, pushing us to constantly interpret new market needs. At the end of long and meticulous research, we identified in the Gold Collection. the keystone. Our hunch turned out to be correct: thehe perfect compendium of quality and range positioning allowed our line of wines to earn, in a short time, consumer confidence. In addition, our strategy shifted from wanting to give the product wide visibility, so as to reach a wide slice of the audience. Through constant presence and targeted discounting, thea partnerships with major retail brands. played a crucial role In keeping the spotlight on the Gold Collection. Our line of wines began to depopulate and after Carrefour, the first to believe in the project, many other partners joined in, enabling to the Gold Collection to quickly become one of the benchmarks for large-scale retail customers.”
Every year, more than two million bottles, marked Collezione Oro, end up on the tables of Italian families, with Chianti Riserva dominating the scene. On the online sector, the line also enjoys great popularity.à: On the famous Vivino platform, Chianti Riserva holds the first place in the ranking of the most scanned wines in Italy. It is not surprising, then, that the Collezione Oro line has become, like the celebrated Chianti Arancio, one of Piccini’s icons and the standard-bearer of its core range.
“The secret of Collezione Oro’s success,” notes patron Mario Piccini, “lies in its formula, which reflects our company’s mission: To bring quality to the tables of all Italians, with an accessible and inclusive product“