Passion, boldness and dynamism. With these characteristics, Piccini has been a leading player on the Italian wine scene for more than a century, under the banner of territorial expression. The Group, led by Mario Piccini, has always made ambition its benchmark and family its identity. In more than 140 years and five generations, the goal has remained clear: to enhance the Italian heritage through its best wines.
Throughout its history, Piccini has remained deeply rooted in its Tuscan origins. Right in the heart of the Chianti region lies the company’s flagship line: the “Collezione Oro,” which brings together the best Italian appellations under one banner. Mario Piccini introduced this line to relaunch the brand in the Italian market, tracing a journey that starts from the Tuscan hills:
“Collezione Oro”-explains Mario Piccini-“was born at a crucial time for us. After conquering international markets, it was time to make our mark at home as well. Drawing on our experience abroad, we adapted quickly, responding to the ever-changing needs of the market. Our intuition paid off: the perfect balance between quality and commercial appeal enabled our line of wines to win the trust of consumers in a short time.”
Every year, more than 2 million bottles of “Collezione Oro” arrive on Italian tables, with Chianti Riserva standing out among them all. Thus, this line has become an icon for Piccini, just like the famous Chianti Orange.
“The success of Collezione Oro,” Mario Piccini points out, “is rooted in our mission: to bring quality to everyone through an affordable product.”
But the Piccini family’s dedication to their land does not stop here. Soon, in fact, they will launch a new ethich