Created to represent the entire Italy of wine, the Memoro line is a tribute to the ancient culture of our country, whose “memory” it celebrates, inviting to discover, through one of its most renowned excellences, the extraordinary variety of our peninsula. It is no coincidence that Memoro sees the light in 2011, on the occasion of the 150th anniversary of the Unification of Italy, with the aim of proposing the best blend of all Italian wine-growing areas, blending together four of the most vocated regions of Italy, with their respective grape varieties: the Sicilian Nero d’Avola, the Primitivo from Puglia, the Montepulciano from Abruzzo and the Merlot from Veneto.
Now, the Memoro line is renewed, in the Quattro Elementi project, which breaks down the famous blend into its four fundamental components, with four labels dedicated to each of its grape varieties. To reinforce the ancient bond with historical memory, each grape variety has been associated with one of the four fundamental elements: earth, air, fire and water.
Therefore, the Memoro Red Four Elements line includes:
-The Nero d’Avola, an intense and aromatic expression of Sicily, associated with the element of fire. The island’s deep connection with fire flows in the fiery eruptions of Etna, rooted in the dual nature of the volcano, between its creative and destructive soul.
-Followed by the Montepulciano d’Abruzzo, vibrant and fruity, with red fruit and cherry aromas, linked to the water element, like the sea and rivers that shape the Abruzzo landscape.
-Puglia’s Primitivo, an intriguing Mediterranean expression that clings to the earth’s embrace. Its landscapes, shaped by geological forces, range from coastlines to iconic trulli, while agriculture thrives in its fertile valleys, binding the region to the gifts of the land.
-Finally, Merlot from the Veneto, an international grape variety that has found a second home in the region. From breeze-kissed vineyards to Palladian villas stretching skyward, the air shapes Veneto’s culture and viticulture. The natural wonders of the Veneto seem to reaffirm their airiness, to the sky-defying peaks of the Dolomites.